{"id":381,"date":"2026-04-27T18:47:14","date_gmt":"2026-04-27T18:47:14","guid":{"rendered":"https:\/\/www.appuistrategique.fr\/?p=381"},"modified":"2026-04-27T18:47:15","modified_gmt":"2026-04-27T18:47:15","slug":"laddition-9-tech-rentabilite-et-bon-sens-la-methode-implacable-pour-transformer-le-retail","status":"publish","type":"post","link":"https:\/\/www.appuistrategique.fr\/index.php\/2026\/04\/27\/laddition-9-tech-rentabilite-et-bon-sens-la-methode-implacable-pour-transformer-le-retail\/","title":{"rendered":"L&rsquo;Addition #9 : Tech, rentabilit\u00e9 et Bon Sens : La m\u00e9thode implacable pour transformer le retail"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Piloter \u00e0 la data depuis son Comex \/ CoDir et lever des millions, ce n&rsquo;est pas une strat\u00e9gie. La m\u00e9thode qui fonctionne est d&rsquo;une \u00e9vidence si banale et \u00ab\u00a0peu LinkedIn Friendly\u00a0\u00bb que 80% des d\u00e9cideurs tombent dans le pi\u00e8ge de l&rsquo;oublier. (Ouais, carr\u00e9ment\u2026)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est \ud835\udddf&rsquo;\ud835\uddd4\ud835\uddd7\ud835\uddd7\ud835\udddc\ud835\udde7\ud835\udddc\ud835\udde2\ud835\udde1 \u2615 : le format o\u00f9 l\u2019on prend un vrai repas avec un expert pour passer le commerce au crible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J&rsquo;ai d\u00e9jeun\u00e9 avec <a href=\"https:\/\/www.linkedin.com\/in\/tbayart\/fr\/\"><strong>Thibaut Bayart<\/strong><\/a> (Pr\u00e9sident de <a href=\"https:\/\/www.linkedin.com\/company\/chronodrive\/\"><strong>Chronodrive<\/strong><\/a>, Membre du Conseil de G\u00e9rance de l\u2019AFM, et investisseur Retail Tech avec <a href=\"https:\/\/www.linkedin.com\/company\/the-good-ones-operating-partners\/\"><strong>The Good Ones &#8211; Operating Partners<\/strong><\/a>).<br>Face \u00e0 la vision tr\u00e8s \u00ab\u00a0Start-up Nation\u00a0\u00bb du succ\u00e8s, Thibaut m&rsquo;a parl\u00e9 entre autres de sa m\u00e9thode : le BSBGPF.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Le \u00ab\u00a0Bon Sens du Bon Gros Paysan Flamand\u00a0\u00bb. \ud83d\ude9c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derri\u00e8re le sourire, c&rsquo;est une philosophie redoutable qui peut s\u2019expliquer en 2 points :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. L&rsquo;illusion de la lev\u00e9e de fonds (C\u00f4t\u00e9 Start-up)&nbsp;<br>Dans la tech, on confond l&rsquo;outil et le r\u00e9sultat. Une lev\u00e9e de fonds n&rsquo;est pas un Business Model, c&rsquo;est un moyen.&nbsp;<br>Sa punchline ? \u00ab\u00a0Le meilleur argent, c&rsquo;est celui des clients.\u00a0\u00bb<br>L&rsquo;obsession doit rester la rentabilit\u00e9 et la valeur apport\u00e9e sur le terrain, et c\u2019est ce qui facilite l\u2019adoption (car oui, \u00ab\u00a0entreprendre c&rsquo;est aller d&rsquo;\u00e9chec en \u00e9chec sans perdre son enthousiasme\u00a0\u00bb).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Le syndrome du \u00ab\u00a0Touriste en magasin\u00a0\u00bb (C\u00f4t\u00e9 Dirigeant)&nbsp;<br>Pour les directions, la pire erreur est de se couper du r\u00e9el. Faire une \u00ab\u00a0visite\u00a0\u00bb de courtoisie en magasin pour poser trois questions, \u00e7a ne sert \u00e0 rien.&nbsp;<br>La discipline BSBGPF, c&rsquo;est de vivre ce que vivent les \u00e9quipes. Concr\u00e8tement :&nbsp;<br>\ud83d\udcde Appeler un vrai client toutes les semaines.&nbsp;<br>\ud83d\udc4b Prendre le temps d&rsquo;\u00e9couter un collaborateur qui quitte l&rsquo;entreprise.&nbsp;<br>\ud83d\uded2 \u00catre sur le terrain de mani\u00e8re immersive, pas juste en observateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma conviction personnelle apr\u00e8s ce repas ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9vidence est le plus grand danger du management. Lire ce post et se dire \u00ab\u00a0C&rsquo;est logique, on le sait\u00a0\u00bb, c&rsquo;est facile. Mais dans la r\u00e9alit\u00e9 des agendas surcharg\u00e9s, qui l&rsquo;applique avec une discipline automatique et stricte ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le g\u00e9nie ne r\u00e9side pas dans l&rsquo;invention de concepts complexes.&nbsp;<br>Il r\u00e9side dans la discipline implacable d&rsquo;appliquer ce qui para\u00eet \u00ab\u00a0trop \u00e9vident\u00a0\u00bb : allier la puissance de la Tech et de l&rsquo;IA (Clairement ! Mais&#8230;), sans jamais d\u00e9serter le terrain, le client et la rentabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merci Thibaut pour ce rappel \u00e0 l&rsquo;ordre essentiel !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et vous, en toute honn\u00eatet\u00e9 : \u00e0 quand remonte votre dernier appel avec un client (je ne parle pas de tonton Michel \ud83d\ude09) ou votre derni\u00e8re immersion terrain ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/posts\/arnaud-trenchant_piloter-%C3%A0-la-data-depuis-son-comex-codir-share-7454081869794664448-0npH?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhgVHwBU83K6hFX7ij_6dC-6isOXF-s-Y4\">Suivre les r\u00e9actions sur LinkedIn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auteur : Arnaud Trenchant<\/p>\n\n\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.appuistrategique.fr\/\">Accueil<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>L&#8217;Addition #9 : Tech, rentabilit\u00e9 et Bon Sens : La m\u00e9thode implacable pour transformer le retail<\/strong><\/span><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Piloter \u00e0 la data depuis son Comex \/ CoDir et lever des millions, ce n&rsquo;est pas une strat\u00e9gie. La m\u00e9thode qui fonctionne est d&rsquo;une \u00e9vidence si banale et \u00ab\u00a0peu LinkedIn Friendly\u00a0\u00bb que 80% des d\u00e9cideurs tombent dans le pi\u00e8ge de l&rsquo;oublier. (Ouais, carr\u00e9ment\u2026) C&rsquo;est \ud835\udddf&rsquo;\ud835\uddd4\ud835\uddd7\ud835\uddd7\ud835\udddc\ud835\udde7\ud835\udddc\ud835\udde2\ud835\udde1 \u2615 : le format o\u00f9 l\u2019on prend un vrai repas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-381","post","type-post","status-publish","format-standard","hentry","category-laddition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management Retail : La M\u00e9thode Terrain de Thibaut Bayart<\/title>\n<meta name=\"description\" content=\"Oubliez l&#039;illusion des lev\u00e9es de fonds. 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